2 Classy Shows Wrap Up ONE GREAT SUCCESS!

Taipei, May 6, 2014: When two Taiwan strengths join you get WOWED! That was seen last week, two great industries joined for success at Giftionery Taipei 2014 and Taiwan Souvenir 2014 to jointly run at TWTC Hall 1 from April 24 to 27.Together they hosted 700 exhibitors to use nearly 1,000 booth spaces that connected 20,000 buyers and visitors including 1,000 buyers who had flown in for the expo from China, Japan, the United States, Hong Kong and Malaysia.

Giftionery Taipei: Brings out the best in Innovations!

This year the blossom of innovation was everywhere at Giftionery Taipei 2014. The image of photo-journalists will improve with the comfy stylish collar camera strap. Nearby was nest pot, a red dot winner that designs in ceramic to echoes the essence of the old style hot pot. And then came a jewelry pen decorated in agate that promptly turns writing instruments into fashion accessories.

Such genius packed designs were everywhere. Japan also unpacked several surprises that included supreme wooden furniture, home accessories and the ceremony based Kagami-biraki Set. Adjacent to Japan was the Nepal Pavilion that showcased divine cashmere wool scarfs, and rich colored Thangka. In the Cross Strait Exhibition Area came the stunning cloisonné art, with each piece requiring more than 108 procedures to perfect.

Major domestic buyers came to check out the products, including those from Cathay Life Insurance, China Life, the Far East Group, Wowprime, China Airline, Yuen Foong Yu Group, Coke Cola, 7-11 and books.com.

Chineseink returned for its third straight year as it continues its drive to spud into oversea markets. Internet distributors from Singapore and China also reflected a great interest in exploiting this show to bridgehead overseas expansion.

A loyal exhibitor of many years, Shu's Pottery was back with expanded space at this year’s event. Chief operating officer Mr. Shu stated his view of Giftionery Taipei being a great platform to launch new products.  

Shu received buyers from Japan, Europe, the United States and local distributors and highly praised International Seminars on Design Trends and Retail Expansion for bringing great insight to the industry. The quality of Giftionery Taipei also improved, noted Cheerful, by placing even greater stress on culture and creative design. During the four-day exhibition, I MEI, Singapore Airlines, and TSMC all made inquiries of their own, which reflects the vast influence of this show.

Taiwan Souvenir 2014: Taking home the message!

With the gifts came the souvenirs at Taiwan Souvenir 2014 which once again outdid itself. Topping the exhibits was a showcase of the Hakka Tung blossom series of soaps, art crafts, floral print cloth, traditional costume, and agricultural products.

Nearby came the tasty treats of Taiwan Mille-Feuille-styled Q cake that bursts with savory flavor. The Q cake is made of layers that include salted duck egg, dried shred pork (Mount Ali style) - and to balance the flavor, hints of sweet red bean paste from Wandan Township, Pingdung at the southern tip of Taiwan.

Later you can wash down the Q cake with naturally farmed Taiwan high mountain tea that is packaged as well as it tastes. Certainly the creative and timeless packaging brings fresh flare to this traditional souvenir. The four-day expo burst with visitors and prospects that joined the best of Asia.

The effect of this year’s Taiwan Souvenir was not lost on the exhibitors who explored the offerings that appealed to every sense and dream. The first time exhibitor Yusan Tea – a guaranteed safe and delicious beverage, won instant stardom by drawing many buyers from China, Hong Kong, Malaysia and Japan. The 24-year Saint Paul Taiwan brand of Q cakes was swamped with agents, distributors and on-line stores on the first two show days.  

Fun useful Informative Activities

For many the climax was the 1-on-1 procurement meetings where 12 major buyers met individually with 49 exhibitors to conduct nearly 100 business meetings. These talks generated nearly US$5.37 million in business.  

During the show famed distributors and trend experts spoke at the Int'l Seminars on Design Trends and Retail Expansion. Among them were Peter Yen, founder of Pinkoi, Asia’s biggest on-line store for designer products, Theo Richardson, founder of Rich Brilliant Willing, one of the top 40 creative brands, Gregory Dunlop, global commercial director of WGSN, world leading Fashion and trend forecaster, and Melvin van Leeuwaarde, global sales & marketing manager of Droog, head design company in the Netherlands. They offered first hand insight on the international design market and the trends approaching for the coming spring and summer. Conference space for these events was totally packed with more than 260 industry related professionals eager to scoop up the latest news.

Meanwhile, awards for THE MOST POPULAR PRODUCTS of Giftionery Taipei 2014 went to the Huku Screwdriver Set from King Tony, followed by the Taiwan Cultural and Creative Bag-Explore from Uni-Paragon－deya and the Chinese Twelve Zodiac Animal Imagery Cup from Grand Garden. The 25 new product launches at Giftionery Taipei and 27 Limited Sales at Taiwan Souvenir helped these firms achieve significant exposure.

The unity of Gifitionery Taipei and Taiwan Souvenir is now viewed as a great tactical achievement that has joined the strengths of two very much overlapping industries. These joint shows offered a united platform for display and trade and drew a record number of buyers and visitors.

Return next April to unwrap even more innovative delights wrapped in prospects and value.

Giftionery Taipei 2014

Organizer
Taiwan External Trade Development Council (TAITRA)